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SOYYO, a positive inspiration.

SOYYO® is a brand that unites tradition with new trends and offers creations dedicated to a lifestyle made of authenticity and simplicity.

Our urban sportswear of excellence aims at a clientele aware of the quality of the lines and the making of these products.
Innovative, ethical and environmentally friendly materials make up our original collections.

SOYYO® represents a positive lifestyle. A rediscovery of freedom, tradition, crafts, nature … A philosophy which unites in a coherent way the worlds of fashion, design, sport, music, art ….

SOYYO® simply wants to create a fun and enthusiastic lifestyle, a desire to return to the true values.

Live in this state of mind and don’t hesitate to share SOYYO’s values.